August 10, 2013
9:00 a.m – 3:30 p.m.
Luna Stage Theater
555 Valley Road
West Orange, New Jersey
This one-day intensive educational event for artists is hosted by the ValleyArts District, a dynamic community for artists in northern New Jersey, 20 miles from New York City.
Carolyn Edlund, the founder of Artsy Shark and the Executive Director of the Arts Business Institute, will be presenting. Joining her is Wendy Rosen, the founder of The Buyers Market of American Craft, which is the largest trade show for handmade items in the country. She is also the publisher of NICHE Magazine.
Topics for this workshop:
What Sells? A Formula for SuccessWhat can an artist really make? How to design a sustainable growing business model. What’s the right mix of art fairs, commission work and wholesaling to shops and galleries? Is wholesaling an option for your art or craft business? How to structure your business for growth. Terms and standard practices; How retailers think and why they buy; Presentation of your work; Building those essential gallery relationships.
Creative Marketing for ArtistsLearn how to create an effective marketing message that adds value to your work; Tell your story the right way; Understand and reach your target audience; New marketing techniques; Website content and design for artists; Social media rules of the road; Press and publicity.
Product DevelopmentHow to build a wholesale collection from the ground up; Understanding themes and trends; Expressing your own signature style; Creating efficient production systems; Working with suppliers; Designing for your target audience; Building value into your line.
Selling Strategies for WholesaleHow many ways can you sell? New Niche Markets for Artists; Trade shows; Working with Sales Reps; Wholesaling online; Consultative selling; Moving from consignment to Net 30 wholesale; Selling one-of-a-kind work to galleries; Prospecting, follow up and closing the sale; Out-of-the-box sales strategies for artists and craftspeople.
Scheduled Personal Critiques/ConsultationsOne-on-one pre-scheduled critique sessions with the workshop speakers are available - but very limited. First come, first served only; these are booking quickly. Artists who reserve critique appointments will bring samples or photos of their work and their marketing materials. Each appointment will include a personalized consultation for the artist. Evaluation of your collection, price points, target audience and appropriate markets, including strategies to improve and build your business.
Tuition for this Business Workshop is $95.00
$30 additional for Critique/Consultation Appointment.